本期案例以创新体验策略与场景化表达为核心，设计深度根植闽南在地文化，同时融入国际视野与现代美学。将品牌空中服务优势，转化为地面高品质、多业态的沉浸式体验与文化地标，流畅串联馆内五大体验板块，构筑起一场从云端到地面、贯穿全程的品牌服务文化体验之旅。

Centered on innovative experiential strategies and context-driven design, this project deeply roots its design in the local culture of Southern Fujian while incorporating an international perspective and modern aesthetics. It transforms the brand’s strengths in in-flight service into a high-quality, multi-faceted immersive experience and cultural landmark on the ground, seamlessly connecting the venue’s five major experiential zones to create a comprehensive journey of brand service and cultural immersion—from the skies to the ground.

外立面选用闽南民居经典的黄锈石砌筑，整体干净利落、风格统一。正门以木纹格栅设计，低调内敛地融入建筑主体，辅以适度留白，营造出静谧舒缓的入户氛围。外摆区域搭配高低错落的本土绿植，层次丰富，虚实相生，形成通透雅致、若隐若现的空间呼吸感。

The exterior facade features classic yellow rustic stone masonry typical of Minnan folk architecture, creating a clean, crisp, and cohesive aesthetic. The main entrance features a wood-grain lattice design that blends discreetly into the building’s structure. Complemented by strategic use of negative space, it creates a serene and soothing atmosphere at the entrance. The outdoor seating area is adorned with locally sourced greenery arranged in varying heights, creating rich layers and a balance of solid and void elements. This design fosters an airy, elegant, and subtly revealing sense of spatial flow.

可移动拼接式展示台搭配可调光源，适配多样策展形式，空间布局灵活多变。室内外光影随时序缓缓流转、彼此交融，层次曼妙。质朴的手工陶具置于光影之中，温润肌理被尽数烘托，褪去浮华，尽显天然暖意与手工质感，让观展体验更具温度。

The modular display stands, equipped with adjustable lighting, accommodate a variety of curatorial approaches and allow for flexible spatial arrangements. Indoors and outdoors, light and shadow shift gently with the passage of time, blending seamlessly to create a captivating interplay of layers. Placed within this interplay of light and shadow, the rustic handmade pottery has its warm textures beautifully highlighted. Stripped of all ostentation, it reveals its natural warmth and artisanal craftsmanship, lending a touch of warmth to the viewing experience.

打破万里高空的时空边界，前厅作为厦航品牌美学的延伸策展空间，以微弧墙面呼应飞机舱体线条，兼具设计感与引导性。柔和的曲面形态自然引导人流穿梭，将云端飞行的空间体验落地于地面展厅，让品牌美学与空间叙事无缝衔接，开启沉浸式品牌文化体验。

Transcending the boundaries of time and space at 30,000 feet, the lobby serves as a curated space that extends Xiamen Airlines’ brand aesthetics. Its gently curved walls echo the contours of an aircraft fuselage, blending design sensibility with functional guidance. The soft, curved forms naturally guide the flow of visitors, bringing the spatial experience of flying among the clouds down to the ground-level exhibition hall. This seamlessly integrates brand aesthetics with spatial storytelling, creating an immersive brand cultural experience.

移动拼接展台搭配可调节光源，可灵活适配各类策展需求。室内外光影随时间自然交织流转，地面通铺木纹砖，手工质感陶具在光影错落间更显温暖质朴。墙面全部采用定制回收软木包覆，原生木纹肌理既为文化策展提供温润底色，又以自然质感巧妙划分出流畅灵动的空间秩序。

The mobile modular display stands, paired with adjustable lighting, can be flexibly adapted to meet a wide range of curatorial needs. Indoor and outdoor light and shadow naturally intertwine and shift throughout the day. The floor is covered with wood-grain tiles, and handcrafted ceramic pieces exude a warm, rustic charm amidst the interplay of light and shadow. The walls are entirely clad in custom-made recycled cork, whose natural wood grain texture provides a warm backdrop for cultural exhibitions while skillfully defining a fluid and dynamic spatial arrangement through its organic texture.

茶咖空间延续厦航精选茶咖产品理念，以开放式吧台串联多元互动体验：生豆自选拼配、标注产地的航空主题咖啡地图、专业闻香装置等，生动呈现厦航 “咖啡世界地图”，完整诠释 “从种子到杯子” 的全链路品质理念，让云端味觉体验落地为沉浸式场景。

The Tea & Coffee Lounge carries forward Xiamen Airlines’ philosophy of curated tea and coffee offerings, using an open-concept bar to connect a variety of interactive experiences: custom green bean blending, an aviation-themed coffee map highlighting origin regions, and professional aroma-tasting equipment. These elements vividly bring Xiamen Airlines’ “World Map of Coffee” to life, fully embodying the “from seed to cup” end-to-end quality philosophy and transforming the in-flight taste experience into an immersive setting.

空间以福建土楼为灵感打造茶亭，作为核心视觉焦点，提供沉浸式侍茶体验。背景墙融入动态影像的航空舷窗设计，将云端飞行体验转化为地面可视化场景，让空中服务质感落地日常，构建起兼具在地文化与品牌记忆的沉浸式空间体验。

Inspired by Fujian Tulou, the space features a tea pavilion as its central visual focal point, offering an immersive tea-serving experience. The backdrop incorporates a design featuring dynamic aerial views projected through simulated airplane windows, transforming the sensation of flying above the clouds into a visual scene on the ground. This brings the quality of in-flight service into everyday life, creating an immersive spatial experience that blends local culture with brand identity.

茶亭采用中式对称布局，内外通透相望，营造出自在松弛的休憩氛围。地面整体通铺温润木纹砖，墙面以简洁白色长条砖打造干净基底，茶亭专属标识则以定制瓷砖呈现，将品牌印记融入细节，整体简约雅致，兼具东方秩序感与现代舒适感。

The tea pavilion features a traditional Chinese symmetrical layout, with an open design that allows the interior and exterior to flow seamlessly into one another, creating a relaxed and comfortable atmosphere for rest and relaxation. The floor is covered entirely with warm, wood-grain tiles, while the walls are clad in simple white rectangular tiles to create a clean, uncluttered backdrop. The pavilion’s signature logo is rendered in custom-made tiles, seamlessly integrating the brand’s identity into the details. The overall design is simple and elegant, blending a sense of Eastern order with modern comfort.

剧场舞台作为茶咖空间与空厨餐厅的双向展演核心，承接着两大区域的视觉与体验焦点。面向茶亭的开放式舞台，可呈现茶道展演与互动体验，宾客于品茶赏艺间，直观感受空中服务的精致与专业，将云端服务转化为可观赏、可沉浸的美学文化体验。

Serving as the central hub for both the Tea & Coffee Lounge and the Sky Kitchen restaurant, the theater stage acts as the focal point for the visual and experiential elements of both areas. The open-air stage facing the tea pavilion hosts tea ceremony demonstrations and interactive experiences, allowing guests to appreciate the artistry of tea while directly experiencing the refinement and professionalism of the in-flight service—transforming the onboard experience into a visually captivating and immersive cultural journey.

空厨餐厅延续厦航头等舱 “摘星绮旅” 高端餐酒体验区域席位高低有致，视野开阔，桌椅可灵活拼组，适配各类使用场景。顶面与台阶融入航行灯光设计，还原航空视觉意境。整体兼顾舒适体验与仪式氛围，兼具实用性与创意美感，满足多元化用餐与观赏需求。

The Sky Kitchen restaurant extends the high-end dining and wine experience of Xiamen Airlines’ First Class “Star-Studded Journey.” With seats arranged at varying heights offering expansive views, the tables and chairs can be flexibly configured to suit a variety of settings. The ceiling and steps incorporate aviation-inspired lighting design, recreating the visual ambiance of flight. The overall design balances comfort with a sense of occasion, combining practicality with creative aesthetics to meet diverse dining and viewing needs.

空厨餐厅延续厦航头等舱 “摘星绮旅” 高端餐酒体验，将云端对食材本味与风土时节的追求落地地面，带来超预期用餐感受。玻璃橱架陈列餐厨器皿与当季主题食材，用餐区错落排布，便于观赏展演；桌椅可灵活组合，适配多元场景。天花与台阶还原航行灯光效果，营造兼具舒适感与仪式感的用餐氛围。

The Sky Kitchen restaurant extends Xiamen Airlines’ First Class “Star-Studded Journey” premium dining and wine experience, bringing the in-flight pursuit of authentic flavors and seasonal terroir to the ground to deliver a dining experience that exceeds expectations. Glass display cases showcase tableware and seasonal ingredients, while the dining area features a staggered layout that facilitates viewing of the culinary demonstrations; tables and chairs can be flexibly arranged to accommodate a variety of settings. The ceiling and stepped design replicate the lighting effects of an in-flight experience, creating a dining atmosphere that balances comfort with a sense of occasion.

开放式厨房直面用餐区，以厨师与烹饪过程为视觉核心，实现展示性与实用性的完美融合。空间以蓝色瓷砖作为点睛点缀，通透明亮的布局既展现出透明化的服务理念，又凸显专业高效的出品流程，让用餐者在安心观赏的同时，感受云端品质的匠心与温度。

The open kitchen faces the dining area directly, placing the chef and the cooking process at the visual center of the space, achieving a perfect blend of showmanship and functionality. Blue tiles serve as a striking accent, and the open, bright layout not only embodies a transparent service philosophy but also highlights the professional and efficient production process, allowing diners to enjoy the view with peace of mind while experiencing the craftsmanship and warmth of a first-class dining experience.

酒银行以整面通透玻璃构筑空间肌理，虚实交织间勾勒出富有层次的视觉美感。柔和暖光漫洒全场，晕染出慵懒松弛的惬意氛围。空间设计与服务理念相融，让云端天际侍酒的雅致体验在此从容落地，每一处细节，都尽显品酒时光的优雅格调。

The Wine Bank employs expansive, transparent glass to define the spatial texture, creating a layered visual aesthetic through the interplay of solid and void. Soft, warm light bathes the entire space, casting a relaxed and laid-back ambiance. The spatial design seamlessly integrates with the service philosophy, allowing the refined experience of wine service amidst the clouds to unfold effortlessly here. Every detail exudes the elegant sophistication of the wine-tasting experience.

空间精心布设多组光源，细腻柔和的光影氛围，消解疲惫、尽显悠然。化妆区域特设体验区，可亲身感受航旅护肤品牌云初的护肤魅力。细腻呵护藏于每一处细节，空间场景与产品体验相辅相成，构建起完善且舒适的消费体验闭环。

The space features a carefully arranged array of lighting fixtures, creating a subtle and soft ambiance that soothes fatigue and evokes a sense of tranquility. The makeup area includes a dedicated experience zone where visitors can personally discover the skincare benefits of Yunchu, a skincare brand designed for in-flight travel. Meticulous care is evident in every detail, with the spatial design and product experience complementing one another to create a seamless and comfortable shopping experience.

洞石背景墙纹理独特，辅以石材打造的洗手池，天然材质赋予空间自然格调。室内精心布设多组光源，光影层次细腻柔和，褪去喧嚣，营造出悠然舒缓的氛围。原生石材之美与温润光影相映成趣，让卫浴空间兼具美学质感与惬意体验。

The travertine accent wall features a unique texture, complemented by a stone-crafted sink; these natural materials lend the space a rustic charm. The interior is thoughtfully illuminated with multiple light sources, creating subtle and soft layers of light and shadow that wash away the hustle and bustle, fostering a serene and relaxing atmosphere. The beauty of the natural stone harmonizes with the warm, soft lighting, making the bathroom a space that combines aesthetic appeal with a sense of comfort.

专区区域灵感来源于闽南的风土人情，分为海、滩、泊、溪4个包间。作为面向高端客群的私享会客空间，更强调私密感与差异化的多场景适用需求。福建线雕工艺的鹭纹屏风开启空间，通过光影律动与简练陈设强调仪式感。

The themed area draws inspiration from the local customs and culture of Southern Fujian and is divided into four private rooms: Sea, Beach, Harbor, and Stream. Designed as an exclusive reception space for high-end clientele, it places a strong emphasis on privacy and the ability to adapt to diverse scenarios. The space is framed by a screen featuring heron motifs crafted using traditional Fujian thread-carving techniques, with the interplay of light and shadow and the minimalist furnishings enhancing the sense of occasion.

大茶室轻盈亮堂，天花运用浅木色石砖与金属网编织交错，材质融合碰撞增添别样质感，块状拼接的建材以几何韵律构筑空间骨架，演绎具有现代东方感的美学格调。

The Grand Tea Room is airy and bright, with the ceiling featuring an interwoven pattern of light-colored wooden stone tiles and metal mesh. The fusion of these materials creates a unique textural contrast, while the block-like building materials form the spatial framework with geometric rhythm, embodying an aesthetic style with a modern Oriental flair.

简约大气的会议厅，集商务接待、洽谈、餐饮功能于一体。空间搭配可移动陈设，布局灵活多变，能够根据不同场景自由调整。无论是商务会晤、深度洽谈，还是宴请用餐，都可轻松适配，以灵活多变的空间形态，全方位满足各类客群的多元化使用需求。

This sleek and elegant conference hall combines business hospitality, negotiations, and dining functions into one space. Equipped with movable furnishings, the layout is flexible and adaptable, allowing for easy reconfiguration to suit various scenarios. Whether for business meetings, in-depth negotiations, or formal dinners, the space effortlessly accommodates all needs, offering a versatile environment that fully meets the diverse requirements of a wide range of guests.

六维空间创新打造沉浸式场景，让 “精尊细美” 的航空服务理念落地生根，化作看得见、感受得到的空间体验。这里集品牌展示、文化交流、生活社交于一体，打通日常体验与全球视野，巧妙衔接日常体验与国际视野，赋予空间更深的内涵与价值，构筑富有格调的多元空间。

Six-Dimensional Space innovatively creates immersive environments, bringing the concept of “exquisite, refined, and beautiful” aviation service to life and transforming it into a tangible, sensory spatial experience. This space seamlessly integrates brand, cultural exchange, and social interaction, bridging everyday experiences with a global perspective. By artfully connecting the local with the international, it imbues the space with deeper meaning and value, crafting a sophisticated and multifaceted environment.

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六维空间陶瓷— 用陶瓷岩板勾勒空间灵魂

SEXCUPLE SPACE CERAMIC ART— use ceramic title and rock slabs to outline the soul of space