“麻房子，红帐子，里面住个白胖子”—— 这句刻在童年记忆里的谜语，竟被做成了一家能触发情绪共鸣的餐饮空间？Peanut HOUSE 以花生为文化密码，融合烤串与 Bistro 的双重业态，用神经美学重构消费体验，让商业空间不止是吃饭的容器，更是治愈情绪的 “双重现实寓所”。

"A house of hemp, a curtain of red, inside lives a white fat man" — this riddle etched in childhood memories has somehow inspired an emotionally resonant dining space. Peanut HOUSE uses peanuts as its cultural code, blending the dual formats of skewer barbecue and bistro. It reconstructs the consumer experience through neuroaesthetics, transforming the commercial space from merely a place to eat into a "dual-reality abode" for emotional healing.

分解爆炸图

Exploded View

不做具象模仿，只抓核心意象的当代转译，让文化符号悄悄钻进潜意识：

Rather than making literal imitations, we focus on the contemporary reinterpretation of core imagery, allowing cultural symbols to subtly seep into the subconscious:

红帐子——红色拉线：墙面与天花间延伸的红色直线，不是布艺复刻，而是直击视觉皮层的色彩刺激 ——在你读懂隐喻前，就已通过 “前注意加工” 产生温暖亲密的情感共振；

Red Curtain —— Red Pull Lines：Straight red lines stretching between walls and ceiling are not a fabric replica, but a visual stimulus targeting the visual cortex directly. Before you interpret the metaphor, warm and intimate emotional resonance is already triggered through pre-attentive processing.

麻房子——纹理膜：玻璃幕墙上的半透肌理膜，白天漫射阳光如麻织物般柔和，夜晚化作城市立面的 “当代皮影”，粗粝质感唤起潜意识里的安全感；

Hemp House —— Textured Film：A translucent textured film covers the glass facade. By day, it diffuses sunlight softly like hemp fabric; by night, it becomes a "contemporary shadow play" on the urban exterior. Its rough texture evokes a deep-seated sense of security in the subconscious.

白胖子——空间内核：没有具象造型，食客本身就是 “白胖子”—— 落座的瞬间，你既是体验者，也是空间叙事的一部分，完成自我在场的确认。

White Fat Man —— Spatial Core：No physical figurative sculpture is used—diners themselves are the "white fat man." The moment you take a seat, you become both the experiencer and part of the spatial narrative, completing the affirmation of your own presence.

这里的体验从脚下开始就不一般：

听觉+触觉双杀：特定区域铺满真实花生壳，踩上去的清脆碎裂声，不只是 “烟火宣言”，更通过联觉激活听觉、触觉与嗅觉记忆，瞬间拉回童年夜市的松弛感；

The experience here is extraordinary from the moment you step in:

Auditory+Tactile Double Impact：Real peanut shells cover designated areas. The crisp crunch underfoot is more than just a "declaration of street food vibe" — it activates auditory, tactile, and olfactory memories through synesthesia, instantly evoking the relaxed nostalgia of childhood night markets.

光线的情绪魔法：整体低照度环境降低皮质醇、缓解压力，核心餐区的穹顶天窗却精准引入天光，形成 “深邃中的光亮”，驱动多巴胺分泌，让吃饭变成一场愉悦的探索；

The Emotional Magic of Light:The overall low-light environment lowers cortisol levels and eases stress, while the dome skylight in the core dining area precisely channels natural daylight, creating "light within depth" that stimulates dopamine release, turning a meal into a delightful exploration.

自生成声景：花生壳的随机碎裂声，构成独一无二的 “环境音乐”，拒绝工业复制，每一次体验都带着专属 “灵韵”。

Self-Generated Soundscape:The random cracking sounds of peanut shells form a one-of-a-kind "ambient music." Rejecting industrial replication, every experience carries its own exclusive "aura."

最妙的设计，藏在 “地上” 与 “天上” 的对话里：

低处是人间：花生壳的脆响、炭火的香气、红色拉线的温暖包裹，每一处都扎根市井，满足对烟火气的本能渴望；

The most brilliant design lies in the dialogue between the earth and the sky:

Down below is the mortal world: the crisp crackle of peanut shells, the aroma of charcoal fire, and the warm embrace of red pull lines—every detail is rooted in street life, fulfilling the innate longing for the warmth of everyday hustle and bustle.

高处是远方：顶层天窗精准框取百年杨树，春芽、夏荫、秋实、冬枝的四季流转，让你撸串抬头的瞬间，能与跨越时光的古树对望 —— 烟火在口中，星辰在头顶，完成 “入世” 与 “出离” 的情绪闭环。

Up above lies the distant realm: the top-floor skylight perfectly frames a century-old poplar tree. As it cycles through spring buds, summer shade, autumn fruit, and winter branches, you can look up from your skewers and meet the gaze of this ancient tree across time—with street food flavors on your tongue and the sky above your head, closing the emotional loop between engaging with the world and retreating into tranquility.

Peanut HOUSE 证明，好的商业设计能成为 “情绪介入装置”：通过多通道协同刺激（视觉、触觉、听觉、光线），唤起原始认知记忆，降低当代人的认知过载。在这里，你会不自觉完成 “吸引—信任—渴望—放松” 的情绪流转，而 “花生” 谐音的 “好事发生”，更让每一次用餐都自带积极心理暗示。

Peanut HOUSE demonstrates that great commercial design can act as an "emotional intervention device". Through multi-sensory stimulation (sight, touch, sound, and light), it awakens primal cognitive memories and alleviates cognitive overload among modern people. Here, one naturally goes through an emotional journey: attraction — trust — desire — relaxation. Moreover, the homophonic pun of "peanut" (huāshēng) implying "good things will happen" adds a positive psychological implication to every dining experience.

商业空间的终极价值，从来不是风格的堆砌，而是对人的情绪关怀。Peanut HOUSE 用神经美学的逻辑，让市井烟火与诗和远方不再对立 —— 踩碎花生壳的脆响里，藏着最踏实的人间；百年杨树的光影中，飘着最治愈的远方。

这大概就是好空间的模样：接得住地气，也参得透天际，让每一次进店，都成为一场 “好事发生” 的治愈体验。

The ultimate value of a commercial space lies not in the superficial stacking of styles, but in emotional care for people.Peanut HOUSE adopts the logic of neuroaesthetics to reconcile the warmth of daily life with poetic longing.Amid the crisp crunch of crushed peanut shells resides the most reassuring sense of earthly belonging;within the light and shadow of the century-old poplar tree floats the most soothing sense of spiritual distance.

This is what an exceptional space should be:rooted in the realities of life while reaching for the vastness of the sky,turning every visit into a healing experience where good things happen.

花生House 平面图

Project Information

项目 NAME｜花生House

地址 LOCATION｜中国·沈阳  Shenyang, China

面积 AREA｜570㎡  sq.m

时间 DATE｜2023

设计 FIRM｜浆果设计研究所  Jingle Design

主创 DESIGNER｜周博  Zhou Bo

团队 TEAM｜丁悦涵、张君子、刘海龙、崔启威、安欣、常欢、赵亮、曾凡龙、孔祥宇

品牌VI设计 BRAND｜ngis标识能所

摄影 PHOTOGRAHPY｜图派视觉  TOPIA Vision