东莞高新诺富特酒店开幕:万科与华住联手打造为华为服务的“后花园”


本月,位于东莞松山湖的南侧,迎来了堪称华为“后花园”的诺富特酒店(Novotel Hotel)正式启幕。这是诺富特品牌进驻东莞的首家酒店,由万科开发,诺富特与华住合作运营,专为附近的华为总部研发基地等科研人员而服务。四大品牌首次同框亮相,SWS Group 作为设计团队,为这次“首秀”呈现了意义非凡的场景体验。
This month, on the south side of Songshan Lake in Dongguan, the country's first Novotel Hotel, which can be called Huawei's "back garden", officially opened. This is the first hotel in Dongguan where the Novotel brand has entered Dongguan. It is invested by Vanke and managed and operated by Huazhu. It serves scientific research personnel such as the nearby Huawei headquarters R&D base. The four major brands also made their debut together for the first time, and SWS Group, as the design team, presented a meaningful scene experience space for this "first show".




诺富特是世界知名的商务型酒店品牌,是雅高集团旗下三大知名酒店品牌之一。法国雅高集团是一家国际性的酒店集团,旗下的酒店以持有或管理形式遍布140个国家,目前在业内世界排名第三。1967年,第一家 Novotel 在法国里尔莱斯坎开幕,当时,诺富特(其名源于"nouveau"即新和酒店“hotel”的合并)以其现代舒适的浴室设施,室内电视及电话立即掀起了酒店革命的新浪潮。诺富特也是第一个来到亚太区的欧洲品牌,第一家亚太酒店于1982年在新加坡开业,其后不断在度尼西亚、泰国、中国、韩国、马来西亚、新西兰以及印度各国开幕。
"Novotel" is a world-renowned business hotel brand and one of the three well-known hotel brands under the Accor Group. The French Accor Group is an international hotel group with hotels in 140 countries in the form of ownership or management, and currently ranks third in the world in the industry. In 1967, the first Novotel opened in Lille-Lesquin, France. At that time, Novotel (its name originated from the merger of "nouveau" and "hotel") with its modern and comfortable bathroom facilities, in-room TV and The phone immediately set off a new wave of hotel revolution. Novotel is also the first European brand to come to the Asia-Pacific region. The first Asia-Pacific hotel opened in Singapore in 1982, and has since opened in Dunesia, Thailand, China, South Korea, Malaysia, New Zealand and India.


今天,这座最新的诺富特酒店,诞生于东莞松山湖湖畔,位于滨湖万科里广场和松山湖科学城内,毗邻华为欧洲小镇及华为南方工厂,距华为终端研发基地仅1.5公里。松山湖原本是位于东莞市大朗镇境内的一个大型天然水库,后以湖泊为中心,将大岭山、寮步和大朗三镇靠近松山湖的部分边缘地带划分出来与湖泊区域重新组合形成新的国家级高新技术产业开发区,将成为东莞进一步承接新一轮国际产业技术转移的新载体。
Today, this newest Novotel hotel was born on the shores of Songshan Lake in Dongguan. It is located in Binhu Vankeli Plaza and Songshan Lake Science City, adjacent to Huawei’s European Town and Huawei South Factory, and only 1.5 kilometers away from Huawei’s terminal R&D base. Songshan Lake was originally a large natural reservoir located in Dalang Town, Dongguan City. Later, with the lake as the center, the edge areas of Dalingshan, Liaobu and Dalang towns close to Songshan Lake were divided and recombined with the lake area. The new national-level high-tech industrial development zone will become a new carrier for Dongguan to further undertake a new round of international industrial technology transfer.

华为投资百亿的欧洲小镇,占地1900亩,由欧式建筑群与丰富的配套构成,作为华为员工及家属的阵营,近几年这里也成为东莞网红旅游景区。在松山湖的自然美景,独特的人文环境,以及东莞典型的菜式佳肴的拥戴下,诺富特酒店的今后也将迎接越来越多慕名而来的旅客。
Huawei has invested 10 billion yuan in a small European town, covering an area of 1900 mu. It is composed of European style buildings and rich supporting facilities. As a camp for Huawei employees and their families, it has also become a popular tourist attraction in Dongguan in recent years.
项目基地距离华为终端总部基地和华为配套住宅均步行距离即可抵达,附近集聚大批研发机构和企业总部。酒店的整体规划设计针对高技术人群,突显松山湖作为科技中心的形象和功能,让科技共山水一色,结合松山湖的山、水、园,为宾客带来商务会议与休闲旅行相宜的理想选择。
The project base is within walking distance to the Huawei Terminal Headquarters Base and Huawei's supporting residences. A large number of R&D institutions and corporate headquarters gather nearby. The overall planning and design of the hotel is aimed at high-tech people, highlighting the image and function of Songshan Lake as a science and technology center, combining the mountains, water and gardens of Songshan Lake, bringing guests an ideal choice for business meetings and leisure trips.


SWS Group 在本次的酒店设计概念中尝试构筑一个“空间-物-人”三位一体的场景体验,我们将“星球和未来世界”作为关键词,“科技与太空”是空间中的重要介质,每一个“人”的个体,都是宇宙的”探索者“,求知与勇敢让我们穿越无限星空,在浩瀚无垠与瞬息万变中探寻真理。正是这份爱与坚持,得以让人类文明走到今天,并不断走向更远。
In this hotel design concept, SWS Group tried to construct a trinity scene experience of "space-things-people". We took "planet and future world" as keywords. "Technology and space" is an important medium in space. A "human" individual is an "explorer" of the universe. Knowledge and bravery allow us to travel through the infinite starry sky and search for the truth in the vastness and rapid change. It is this love and spirit that has allowed human civilization to reach today and continue to go further.

美好的旅途从入住的那一刻解锁,自踏入酒店起,你已登陆这个星球。我们希望将设计概念落实到每一个使用的角度,从客户的入住体验,员工的后台管理,均升级为全智能化服务,一键自助办理入住,机器人送餐,全屋智能语音声控,让你自由地拥抱科技生活。
An unforgettable journey is inseparable from a special check-in experience. From the moment you step into the hotel, you have entered a different time and space. Check in under the continuous color spectrum, the floating bar is like a spaceship. We hope to implement the design concept to every angle of use, and technological life is often permeated in the daily bits and pieces.


前台的柱状LED显示屏中,星球的光影调动着空间气氛,屏幕的播放内容可根据不同需求做调整,适当地将多媒体设备应用于室内设计。
In the columnar LED display at the front desk, the light and shadow of the planet mobilize the atmosphere of the space. The content of the screen can be adjusted according to different needs, and the multimedia equipment can be appropriately used in the interior design.


前台上方的装置由成千上万只木棍拼装组成,配合彩色喷绘与灯光效果,构成渐变的彩色光谱。
The installation above the front desk is composed of thousands of wooden sticks assembled with color inkjet and lighting effects to form a gradual color spectrum.

前台背景墙采用古铜色不锈钢制,墙面纹路以芯片电路板为灵感,复刻电路图,形成别致而有序的背景墙面。
The background wall of the front desk is made of bronze stainless steel, and the wall texture is inspired by the chip circuit board, and the circuit diagram is reproduced to form a unique and orderly background wall.


“星依云渚溅溅,露零玉液涓涓。” 星空澎湃,让人驻足仰望。旅途中的休憩,抬头便是热烈的星迹,在夜之苍穹连续地移动,星光斑驳的画面容易让人重回童年记忆,心中倍感治愈。
The surging starry sky makes people stop and look up. During the rest of the journey, when you look up, there are warm star trails, which move continuously in the firmament of night, and the mottled images of stars can easily bring people back to childhood memories, and they feel healed in their hearts.



客座区设计为休闲与办公结合的两大功能,沉浸于星空下,可以停下脚步休息,也适应共享办公的功能。注重高效工作的年轻人也更注重任何一个公共空间里,可以随时随地打开电脑办公的条件。
The guest area is designed as two major functions combining leisure and office, immersed in the starry sky, you can stop and rest, and also adapt to the function of shared office. Young people who pay attention to efficient work also pay more attention to the conditions in any public space that can open the computer at any time and anywhere.




收藏在玻璃窗里的宇航员与火箭模型仿佛来自太空舱的凝视,也许窗那头便是另一个世界。
The astronauts and rocket models housed in the glass windows seem to come from the gaze of the space capsule, maybe there is another world at the other end of the window.

屏风的设计由千万张宇航员胶片拼贴而成,个体的故事构筑了一座墙面的故事。
The design of the screen is collaged with thousands of astronaut films, and the story of the individual constitutes the story of a wall.


在电梯间这样的小空间里创造多维的视觉体验,亚克力格栅的内嵌立面设计激发穿越时空的想象力。
To create a multi-dimensional visual experience in a small space like an elevator, the inlaid facade design of the acrylic grille stimulates the imagination of traveling through time and space.



酒店现已对外开放,餐厅为八方宾客提供多种美食与异国风味料理。别具一格的餐厅“食宜·东莞” 以科技感和诺富特元素为主题,包含一个现代风格的零点餐厅和一个私密优雅的包厢,是私人聚会及商务活动的理想选择。酒店现已推出周末中西式自助晚餐,精选海鲜和小龙虾及龙趸料理,各式酒水畅饮。
The hotel is now open to the public, and the restaurant provides a variety of cuisines and exotic dishes for guests from all directions. The unique restaurant "Shiyi·Dongguan" is based on the sense of technology and Novotel elements. It includes a modern-style a la carte restaurant and a private and elegant box. It is an ideal choice for private parties and business events. The hotel has now launched a weekend Chinese and Western style buffet dinner, selected seafood, crayfish and lobster dishes, all kinds of drinks and drinks.



餐厅满足不同时段的餐食供应,欢迎着各路食客在此留下难忘的味蕾之旅,餐厅环境呈现更街区感的就餐体验,更轻松社交的公共空间。
The restaurant satisfies the food supply at different times, and welcomes diners from all walks of life to leave an unforgettable taste bud journey here. The restaurant environment presents a more neighborhood dining experience and a more relaxed and social public space.



夜幕降临,餐厅也进入另一番温馨、私密的聚餐气氛,酒廊与私宴,城市夜晚里的烟火气息,由空间一点点诉说。
As night falls, the restaurant also enters another warm and private dining atmosphere, lounges and private banquets, the atmosphere of fireworks in the city at night, speaks little by little from the space.



延续星际主题的地下层电梯厅,以及每一层楼的手工数字墙饰,在酒店的公区保留人的想象力与手作的痕迹。
The basement elevator hall, which continues the interstellar theme, and the hand-made digital wall decorations on each floor retain human imagination and hand-made traces in the public area of the hotel.






酒店近两百间典雅标致的智能现代化客房及套房,提供舒适、时尚清新的入住体验。客房雅致温馨却又不失简约内敛的设计风格,将科技智能与商务完美融合。
The hotel has nearly two hundred elegant and elegant smart modern rooms and suites, providing a comfortable, stylish and fresh staying experience. The guest rooms are elegant and warm without losing the simple and restrained design style, which perfectly integrates technological intelligence and business, showing elegant taste everywhere.







从光线、空调、窗帘等客房设施采用全屋智能语音控制,尽情感受舒适、安全、高效的智能化场景。
The guest rooms are fully equipped, equipped with advanced intelligent voice equipment, high-definition LCD TV, free high-speed wireless internet, smart curtains and other facilities, which are smart and convenient.


或是在暖色主打的卧房中释放一天的焦虑情绪,或是在深色房间里沉浸在星空的色系中,不同的出行方式都能在这里找到舒适的房型。
Either release the anxiety of the day in a bedroom with warm colors, or immerse yourself in the colors of the starry sky in a dark room. You can find comfortable room types here for different travel modes.

房型与空间细节的设计充分考虑了入住人群对休闲与商务的平衡,在舒适好眠的基础上,智能化设施结合去繁从简的舒适视觉,契合现代人起居的方方面面。“好睡”的入住体验,有助于让美梦在这里发起,在这里放飞。
The design of room type and space details fully consider the balance between leisure and business of the occupants. On the basis of comfortable sleep, the intelligent facilities are combined with the complex and simple comfortable vision, which fits all aspects of modern life. The "sleepy" check-in experience helps to make dreams start here and let them fly here.



空间轴测图
Axonometric Drawing

平面图
Floor Plan

1F

2F

3F

标准层

套房

大床房

标间

SWS Group创始人/CPO 孙炜
项目信息 Project Information
酒店名称:东莞高新诺富特酒店
业主:东莞万科
业主管理团队:付恩泽 杨银城 顾尉红 刘震 李永刚李少平 缪凌云 王浩 梅应辉 洪磊
酒店管理公司:诺富特/华住集团
酒店管理团队负责:华住高端事业部首席执行官 夏农
酒店管理团队:缪峰 易勇 王男 陈浩
项目面积:11700㎡
客房数量:192间
设计公司:SWS Group 翰衡设计
设计总监:孙炜
项目经理:朱天雨
方案设计团队:朱天雨 陈煦卉 罗国超
深化设计团队:王勇 叶林林
软装设计团队:朱天雨郭雅静
驻场设计师:罗国超
效果表现:施畅 魏孝宁
机电顾问:深圳高得机电工程设计顾问有限公司
厨房顾问:上海创域厨房设计顾问有限公司
灯光顾问:LOCUS LIGHTING DESIGN
标识顾问:上海勤卓实业有限公司
施工单位:深圳鹏雅美术装饰设计有限公司
摄影:夏添俞嘉悦
视频:侯聪慧

SWS Group 是一家以设计为平台的服务公司,以前瞻性( Pioneering )、话题性(Topicality)社会性 ( Sociality )与跨界性 (Collaborative)为核心理念,提供品牌与项目的咨询、策划及设计服务,服务范围包括设计服务、家居品牌、城市更新、长租公寓。旗下品牌 HD Studio, WS Architects, Yee Home, 躺赢造物。

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