「 厦 门 」

海在城中 城在海上

The sea is in the city

the city is on the sea

拥有深远的海洋文化底蕴的厦门，是闽南海洋历史文化发展不可或缺的重要一环。这座城市依海而生、因海而美、向海而兴，素有“海上花园”之美称。因此，海沧招商花园城在场景打造上也充分融入了海洋文化。

Xiamen, with its profound marine cultural heritage, is an indispensable part of the development of marine history and culture in southern Fujian. This city is born by the sea, beautiful by the sea, and thriving towards the sea, known as the "Garden of the Sea". Therefore, Haicang Merchants Garden City has fully integrated ocean culture into the scene creation.

相比传统商业空间厦门招商加入IP使互动体验更赋予温馨感受，从大方向到小细节，都营造出沉浸式商业氛围。

Compared to traditional commercial spaces, Xiamen's investment in IP has added a more warm and engaging interactive experience, creating an immersive business atmosphere from the main direction to the small details.

「鱼跃浮岛」主题空间的吸睛点在于鲸奇主题中庭及运动中庭连桥：鲸奇主题中庭呼应鲸鱼与岛屿的形态，以海洋元素的融合，为空间增添更加多元的互动体验。

The highlight of the "Fish Leaping Floating Island" themed space lies in the Whale Ode themed atrium and the sports atrium connecting the bridge. The Whale Ode themed atrium echoes the form of whales and islands, adding a more diverse interactive experience to the space through the fusion of ocean elements.

以城市文化为桥梁，触达人心，也是海沧招商花园城正在做的事。

Using urban culture as a bridge to reach people's hearts is also what Haicang Investment Promotion Garden City is doing.

以“城市文化”为基，UMA伍玛设计为海沧招商花园城装填上了独有的灵魂。在此基础上，规划了「鱼跃浮岛」、「旋涡舞会」、「迎风码头」、「峡谷踏浪」特色IP空间。

Haicang Investment Promotion Garden is based on "urban culture" and fills the project with a unique soul. On this basis, the project also planned characteristic spaces such as "Fish Jumping Floating Island", "Whirlpool Ball", "Windward Pier", and "Canyon Treading".

中庭中央如峡谷踏浪，在海浪般的动线中，三个水母雕塑起伏转动，为游客呈现海洋独有的魅力。雕塑与灯光点阵的创意搭配，呈现流动轮转的美感。

The center of the atrium is like a canyon treading on waves, and in the wave like motion, three jellyfish sculptures undulate and rotate, presenting visitors with the unique charm of the ocean. The creative combination of sculpture and light dot matrix presents a flowing and rotating beauty.

UMA 伍玛设计原创IP灵感取自于《大鱼海棠》。她在空间中随着场景中变换形态，为每个人带来着海洋的浪漫，同样也是海沧招商花园城展现厦门海洋文化的载体。

The original IP inspiration for UMA design is taken from "Big Fish and Begonia". She transforms her form in space with the scene, bringing the romance of the ocean to everyone, and also serves as a carrier for Haicang Merchants Garden City to showcase Xiamen's marine culture.

流光溢彩的珊瑚红，赋予传承海洋文化的生动性，沉浸式商业中心设计为人们带来梦幻般的购物、休闲体验。

The dazzling coral red color endows the inheritance of marine culture with liveliness, and the immersive commercial center design brings people a dreamlike shopping and leisure experience.

将充满地域文化符号的自行车、电话亭、鲜花绿植等文化元素进行融合，将南洋文艺又充满活力的氛围展现在大家面前，表达了“山海之路，爱乐之城”的项目内涵。

Integrating cultural elements such as bicycles, phone booths, flowers and plants filled with regional cultural symbols, showcasing the vibrant atmosphere of Nanyang literature and art in front of everyone, expressing the project connotation of "the road of mountains and seas, the city of love".

挖掘南洋记忆，海沧招商花园城特别于B1打造「寻梦南洋岛」主题空间，呈现南洋市集、趣游花间、乐活地带三大场景，展示南洋市集风情。

Digging into the memories of Nanyang, Haicang Merchants Garden City has specially created a themed space called "Dream Seeking Nanyang Island" in B1, presenting three major scenes: Nanyang Market, Fun Tour Flower Room, and Lehuo Zone, showcasing the charm of Nanyang Market.

设计师说：

UMA伍玛设计我们以IP角色场景化的塑造，用鲸鱼、红珊瑚、贝壳等海洋元素拟人化，形成一个拥有在地文化特色的小姑娘形象，用热情和明快的色彩以沉浸式场景赋能商业中心，让厦门海沧招商花园城里，循环上演充满惊喜的花园奇遇。

UMA Design uses IP character scene based modeling, using marine elements such as whales, red corals, and shells to personify the image of a young girl with local cultural characteristics. With passion and lively colors, we immerse the commercial center with immersive scenes, allowing Xiamen Haicang Investment Garden City to experience a cycle of garden adventures full of surprises.

项目名称 | 厦门海沧招商花园城

业主单位 | 招商商管华东区域

甲方团队 | 樊淼、朱虹、王学谷、范鑫竹

软装美陈 | UMA伍玛设计

I P 设计|UMA伍玛设计

摄影机构 | 李雪峰

项目地址 | 厦门市海沧区

项目面积 |室内22156㎡；户外25258㎡