▲攀山鼠大连旗舰店©锐景摄影

Klättermusen flagship store Dalian

项目将品牌特质与在地文化融合，大量运用源自当地的自然材质，并将产品户外元素表现在细节之中。

The project seamlessly blends brand identity with local culture, extensively utilizing indigenous natural materials and weaving outdoor elements into the details.

通过“新型道具”搭建空间语言，延续、加深品牌认知。置入大连滨海文化和人文风情，打造城市宣传名片。

By employing "innovative props" to construct a design language, the project reinforces and deepens brand recognition. It integrates Dalian's coastal culture and local elements to establish an iconic symbol for the city.

金属框架搭建的橱窗展台以极简造型回应绿色环保的品牌理念。极具特色的装饰元素直观反应大连的海洋文化和自然环境。

The window display, constructed with metal framing, embraces a minimalist aesthetic that echoes the brand's commitment to eco-friendliness. Distinctive decorative elements serve as a direct reflection of Dalian's marine culture and natural environment.

▲门店立面与橱窗©锐景摄影

Storefaçade and window display

▲橱窗展台与海洋文化©odd

Window display with marine culture

▲大连海洋环境

Natural environment of Dalian

入口一侧的展板介绍品牌发展历史及产品理念。展示背板由砖、瓦等大连本地建筑材料叠置组成，将拥有百年历史的街巷与品牌宣传结合。

The history board at the entrance introduce the brand's heritage and product philosophy. The backdrop, made of local materials like bricks and tiles, combines the local history with the brand's narrative.

▲品牌历史墙©锐景摄影

History board

▲本地老城区建筑材料

Local construction materials

我们将直径1.6米结构柱结合品牌logo造型，打造成核心展示中岛，360°展示品牌产品和设计理念。

We transformed the 1.6-meter diameter structural column into a central display island by integrating it with the brand logo, creating a 360°platform to showcase the products and design philosophy.

高3米弧形LED屏幕循环播放品牌宣传片，时刻吸引来往顾客的注意，成为最有力的广告招牌。

A 3-meter-high curved LED screen loops brand films, constantly capturing the attention of passersby and serving as the most compelling advertising sign.

▲核心展示中岛©锐景摄影

Central display island

▲中岛模型©odd

Model of central display island

▲弧形LED屏幕©锐景摄影

Curved LED screen

▲直观的品牌宣传©锐景摄影

Visual brand communication

中岛另一侧以产品展示为主，利用登山绳吊挂衣架和一枚板。长2米的天然木一枚板内嵌显示屏，讲述品牌发展历史。

The other side of the island focuses on product display, utilizing climbing ropes to suspend clothing racks and a slab. A 2-meter wooden slab features an embedded screen that showcases the information.

▲吊挂一枚板©锐景摄影

Suspended wood slab

▲吊挂衣架©锐景摄影

Suspended clothing racks

▲攀山绳吊挂细节©odd

Details of climbing robes

中岛地面铺着大连本地火山岩碎石，延续品牌与自然的对话。细节上，金属底座尖角做了安全处理，避免磕碰的同时加深品牌形象记忆。

The floor of the island is paved with local volcanic gravel, extending the dialogue between the brand and nature. In terms of details, the sharp corners of the metal base have been treated for safety; this not only prevents accidental bumps but also recalls the brand image.

▲空间角落的品牌logo©odd

Brand logo within the space

▲本地天然火山岩

Local volcanic rock

▲中岛底座与边角细节©odd

Details of metal base and corners

为了呈现产品最佳展示角度及全新的空间陈列理念，我们设置不同高度的道具陈列组合。结合瑜伽垫、水纹玻璃、金属冲孔板和金属网格等材料，创造丰富多变的空间感受。

To present the products from their best angles and showcase a new concept of spatial display, we have arranged props in varying heights. By combining materials like yoga mats, water-ripple glass, perforated metal sheets, and metal mesh, we create a rich and dynamic spatial experience.

▲道具陈列组合©锐景摄影

Props in varying heights

▲展示道具模型©odd

Model of display props

如同美术馆般“艺术化”的展陈形式，让产品成为主角，增强空间趣味性。从不同角度观看，可以带给顾客多样的购物体验。

Adopting a gallery-like aesthetic that puts products in the spotlight, the design adds a layer of playfulness to the space, offering customers with diverse shopping experiences from every angle.

▲道具组合丰富空间感受©锐景摄影

Props enrich the spatial experience

▲滑动查看道具组合展示

Slide to see more pictures

多功能方桌为门店提供展示及活动空间，利用桌下座椅的收拢和展开呈现两种使用模式。座椅收拢时为常规展示模式，座椅展开时为活动模式。

Designed for versatility, the square table switches between display and event modes by simply retracting or extending the seats underneath. With seats tucked away, it functions as a standard display; when extended, it transforms into an event mode.

▲多功能方桌©锐景摄影

The square table

▲多功能方桌模型©odd

Model of the square table

▲服务台©锐景摄影

Information desk

桌面设置内嵌玻璃抽屉，通过现代简约的设计展示品牌产品。方桌采用原木材质，搭配再生棉和彩色桦木海洋板坐凳，体现品牌环保理念和丰富的色彩搭配。

Featuring built-in glass drawers for a minimalist product display, the solid wood table pairs with recycled cotton and colored birch plywood stools to reflect the brand's sustainability and rich color scheme.

▲展示模式©锐景摄影

Display mode

▲活动模式©锐景摄影

Event mode

▲原木保留大自然生态感©odd

Timber keeps the organic essence

▲细节处的品牌logo©odd

Logo in the details

我们将另一根展示柱扭转体块，建立新的几何关系，消解大体量的呆板、笨重，丰富空间感受。

We twisted the volume of the other display column to establish a new geometric relationship. This design dissolves the rigidity and heaviness of the massive structure, enriching the spatial experience.

一侧为橱窗展示，展示装置结合本地文化，背景为大连城市地图；另一侧利用透光亚克力展架陈列最新产品面料。

One side features a window display that integrates local culture against a backdrop of the Dalian city map. The other side utilizes translucent acrylic racks to showcase the latest product fabrics.

▲展示柱一侧©锐景摄影

One side of display column

▲展示柱模型©odd

Model of display column

柱面材质采用来源于海洋生物的硅藻泥肌理漆。为了避免磕碰，转角利用登山绳做细节处理，增强设计感。

The column surface is finished with diatom mud texture paint derived from marine organisms. For the safety, the corners are detailed with climbing ropes, adding a unique touch to the design.

▲展示柱一侧©锐景摄影

One side of display column

▲柱面材质与转角细节©odd

Column texture and details

衣架组合延续展示道具的设计语言。原木材质体现品牌自然、环保的宣传理念，金属网格呈现简约、现代的设计元素。

The clothing rack continues the design strategy of the display props. The solid wood material embodies the brand's philosophy of nature and sustainability, while the metal mesh presents a minimalist and modern aesthetic.

▲衣架组合©锐景摄影

The clothing racks

▲衣架组合模型©odd

Model of clothing racks

▲衣架材质对比©锐景摄影

The materials of clothing racks

通过灯管装置、登山绳及卡件等元素丰富设计细节，体现空间与材料的连续性和对比性。

Design details are enriched through elements like light tube installations, climbing ropes, and clamps, embodying both the continuity and contrast between space and materials.

▲灯管装置©锐景摄影

Lighting installation

▲衣架细节©odd

Details of clothing racks

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▲旗舰店平面图 ©odd

Flagship store floor plan

项目信息

项目名称：Klättermusen(攀山鼠)大连旗舰店

项目类别：零售空间设计

地点：大连，辽宁

面积：316㎡

设计公司：odd设计事务所

设计团队：出口勉，冈本庆三，邸俊巍，李恒

竣工时间：2025.10

主要材料：晶彩石涂料、硅藻泥肌理漆、金属、实木、瓷砖、亚克力

摄影：锐景摄影

Credits & Data

Project:Klättermusen Flagship Store Dalian

Category: Retail

Location:Dalian, Liaoning

Floor area: 316㎡

Design: odd (okamoto deguchi design)

Design team: DEGUCHI Tsutomu, OKAMOTO Keizo, DI Junwei, LI Heng

Completion: 2025.10

Materials:Liquid granite, Diatomite coating, Metal, Wood, Tile, Acrylic

Photograph: Ruijing-Photo