集恩新作|煨仙·鲜汤火锅安康店

发布时间：2020-12-21

暖心筑

图文模式多图模式

项目名称 /煨仙·鲜汤火锅安康店

项目面积 /1500 m²

设计周期 /18天

空间类型 /火锅店

项目地址 /陕西省安康市

设计团队 /集恩餐饮设计

品牌策划 /李江波

品牌设计 /闫双刚

图纸设计团队 /赵泽川、张留洋、马刚、崔梦凡

Project Name /WeiXian hot pot with fresh soup Ankang store

Project Area /1500m²

Design Cycle /18 days

Space Type /Hot Pot Restaurant

Project Address /Ankang City, Shanxi Province

Design Team/JEEN catering design

Brand Planning/ Li Jiangbo

Brand Design/ Yan Shuanggang

Space Creation /Zhao Zechuan

Space Design Team /Zhao Zechuan,Zhang Liuyang,Ma Gang,Cui Mengfan

PART

品牌策划

PART

空间设计

项目背景 /

安康店是我们和煨仙·鲜汤火锅合作的第二家门店。2019年10月开始筹备煨仙第一家店，从品牌创始人的一个想法和概念开始，经过了细致的沟通，反复的推敲，终于在2020年元旦之际煨仙首店试营业了。经过疫情的考验和市场的论证，煨仙得到了消费者的高度认可，并通过自身的竞争力拉动了所在商场的人流，在新郑新区占稳了火锅市场。时隔一年，同样是10月份，煨仙二店选在了位于陕西省南部的安康市, 安康地处秦巴腹地，汉水之滨，被誉为“西安后花园”。

Ankang store is the second store that we cooperated with WeiXian hotpot. Starting from October 2019, we started to prepare the first store ofWeiXian. We started from an idea and concept of the brand founder. After careful communication and repeated deliberation, we finally opened the first store of simmer immortal on New Year's day in 2020. Through the test of the epidemic situation and market demonstration,WeiXianhas been highly recognized by consumers, and through its own competitiveness, it has driven the flow of people in the shopping mall, and has stabilized the hot pot Market in Xinzheng new area. A year later, in October, the secondWeiXianshop was selected in Ankang City, in the south of Shanxi Province. Ankang is located in the hinterland of Qinba and on the Bank of the Han River, known as "the back garden of XiAn".

客户诉求 /

煨仙安康店并非选在购物中心，而是在汽车站附近的临街店铺(非毛坯)。该店铺前身就是一家火锅店，拥有1500㎡的经营面积，一层为大厅与就餐区，二层为厨房和包间，三层是包间和办公室。结合店铺情况，品牌方希望在投资预算范围内来完成环境的改造升级，要有煨仙之前的基因，并在首店1.0版本的基础上再次升级。

WeiXianhotpotAnkang store is not selected in the shopping center, but in the street shop near the bus station (not rough). The predecessor of the shop is a hot pot shop, with a business area of 1500 square meters. The first floor is the hall and dining area, the second floor is the kitchen and private room, and the third floor is the private room and office. Considering the situation of the store, the brand hopes to complete the transformation and upgrading of the environment within the scope of the investment budget. It needs to have the gene before simmering, and upgrade again on the basis of the first store version 1.0.

设计理念 /

在考察并分析了安康火锅市场环境后，我们结合原有店铺情况，在预算范围内开展了安康店的设计方案。原来的厨房明档设置在二楼，这次我们把明档设计在一楼，把煨仙的核心卖点展示出来，让每一位用餐的顾客都能看到。重点对门店外立面和一层进行了改造再设计，对其它空间进行整体亮化和品牌物料的植入，让食客感受到煨仙这个外来品牌的用心，并对品牌感到安心。

After investigating and analyzing the market environment of Ankang hotpot, we carried out the design scheme of Ankang hot pot shop within the budget scope combined with the original store situation. The original kitchen stall was set on the second floor. This time, we designed it on the first floor to show the core selling points ofWeiXian, so that every diner can see it. Focus on the store facade and the first floor of the renovation and redesign, the overall lighting of other spaces and brand materials implantation, so that customers feel the intention of this foreign brandWeiXian, and feel at ease with the brand.

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