新消费时代的商业空间设计，与其说是场景叙事的革新，毋宁是由点至面地深入情绪叙事。在浆果设计研究所笔下，艺术馆级汤泉概念店「云之溪」，因线性的美学轮廓而生，借感官的复苏，导演场景，预告梦境，在这里，时间的禀赋，超越现实性，不以具体的刻度为转移，兴尽而返。

The design of commercial space in the new consumption era is not about an innovation in scene narrative, but rather an in-depth emotional narrative from point to surface. According to Jingle Design Institute, the art museum level hot spring concept store "Cloud Stream" was born due to its linear aesthetic outline using the revival of the senses to direct scenes and preview dreams. Here, the gift of time beyond reality, not based on the specific scale as a transfer, return after thoroughly enjoying.

愈近繁华，愈享静谧，纵观浮生半日闲的自在心境莫过如此。落址于沈阳的云之溪汤泉，由浆果设计研究所担纲其室内设计与软装设计。商业运营逻辑先行，浆果设计抽丝剥茧般将场景力细细拆解，斟酌静态体量、动态比例、微观尺度、几何语素的交互关系，渲染戏剧化的场景可延展性，以颇具导向性的曲折动线，牵引着人们沉浸其中。

The closer you get to the bustling city, the more tranquil you enjoy. There is no better state of mind than enjoying a half-day leisurely life. Located in Cloud Stream hot spring in Shenyang, Jingle Design is working on its interior design and costume design. It comes first with business operation logic. Jingle Design disassembles the power of the scene in detail, considers the interactive relationship between static volume, dynamic proportion, micro scale, and geometric morphemes, and renders the dramatic scalability of the scene, using directional twists moving line. The line leads people to immerse themselves in it.

由汤泉这一现实指涉演绎而来的几何线条，无疑是极具经验主义意味的。而浆果设计此次别出心裁，便在于其并未固守“流水形意”的常规拟态，而是一定程度上悖逆了套路化的参照系，回归身体五感的真实触点。最终，这个汤泉中心，作为商业价值长效转化的传导器，始于流水轮廓，显于创新异形，达至艺术深境，平衡着商业的可塑性与未来的可能性。

The geometric lines derived from the realistic spa are undoubtedly of great empiricism. The uniqueness of the Jingle Design this time lies in the fact that it does not stick to the conventional mimicry of "flowing water shape meaning", but rather violates the routine reference system to a certain extent and returns to the real touch points of the five senses of the body. Ultimately, this hot spring center, as a conductor for the long-term transformation of commercial value, begins with the outline of flowing water, manifests itself in innovative and unusual shapes, and reaches the depth of art, balancing the plasticity of business with future possibilities.

如同流水般的包裹感，空间中的寥寥数笔曲线，便勾勒出情绪层面的强烈感知。原创切片实木长椅成为朗阔大堂的视觉焦点，同时曲线元素与体块，形成了刚与柔的对照组，仿佛抒写着山的秩序、水的柔性。水波粼粼，风光恣意，天花中心形构出横向拓宽的“采光天井”，亦在描摹内在艺术，以光的漫反射为过渡，为场景注入缓缓流动的诗意。

Like flowing water and feeling of wrapping, a few curves in the space outline a strong emotional level. The original sliced solid wood benches become the visual focus of the grand lobby. At the same time, the curved elements and volumes form a contrast between rigidity and softness, as if to express the order of mountains and the flexibility of water. The water is sparkling, the scenery is arbitrary, and the central shape of the ceiling forms a horizontally widened "lighting patio", which also depicts the inner art, using the diffuse reflection of light as a transition, injecting a slowly flowing poetry into the scene.

在隐形光源的指引下，无限趋近于艺术化的弧线，恰到好处地构成了过渡空间的美学回旋，重塑空间秩序的同时，唤醒人们的情绪节奏，进而在转折迂回中好奇探索，余韵漫漫。

Under the guidance of the invisible light source, the arc is infinitely close to the artistic one, which perfectly constitutes the aesthetic convolution of the transitional space. While reshaping the order of the space, it awakens people's emotional rhythm, and then curiously explores in the twists and turns, leaving a long-lasting aftertaste.

“对于空间的体验感，我们有大致的预估，在充裕的素材、自由的想象中，让情绪张力游离于场景美学之上。”在设计师笔下，木艺材质构建起空间的东方风骨，最终的弧面是一种意境平衡的结果，让空间整体的美学意志被识别、被享受。当模糊的意象隐喻与不同材质发生碰撞，空间的场景便渲染出恰到好处的情绪，让空间体验者沉浸于美学与体验并呈的感官互动之中。

"We have a rough estimate of the experience of the space. With abundant materials and free imagination, we let the emotional tension be free from the aesthetics of the scene." In the designer's words, wood art materials build the oriental style of the space. The final curved surface is the result of a balance of artistic conception, allowing the overall aesthetic will of the space to be recognized and enjoyed. When vague image metaphors collide with different materials, the scene in the space will render just the right emotion, allowing space experiencers to be immersed in the sensory interaction of aesthetics and experience.

转入汤池区，仿佛置身于原始洞穴之中，生命最初的温暖记忆席卷而来。在对这一空间的演绎中，设计师给出了反直觉、反常规的先锋概念，赋予场景以多个美学区间的可能性，和而不同。时间的印记，流水的痕迹，雕刻着空间独一无二的内在世界，人们步入其中即可自由穿梭不同时空。设计师善用自然之力，将阳光、植被引入室内，透过不规则孔洞与水影光斑，让光线的戏剧性最大化，与东方园林小景相映成趣。

Entering the hot spring, you feel as if you are in a primitive cave, and the first warm memories of life sweep over you. In the interpretation of this space, the designer gave a counter-intuitive and unconventional avant-garde concept, giving the scene the possibility of multiple aesthetic ranges, harmonious but different. The mark of time and the traces of running water carve a unique inner world of space. People can freely travel through different time and space when they step into it. The designer makes good use of the power of nature to introduce sunlight and vegetation into the interior. Through irregular holes and water shadow spots, the drama of the light is maximized, which complements the small scenes of the oriental gardens.

在几何元素的变形下，不同汤池之间的的轴线距离得以明确，空间格局相互渗透，美学关系近乎仪式化，形成清晰的人行动线流向。在井然有序的金属板阵列下，自然气息与暖色灯光相辅相成，舒适惬意的城市微度假之风迎面而来。微缩于画幅之中的水族馆意象，与静谧、幽深的空间氛围相呼应，虚实相生，颇有一种空间之内再造空间的层次感 —— 悄无声息地读取身体的语言，让人泰然自若地浸入情绪的海洋。

Under the deformation of geometric elements, the axial distance between different hot spring is clarified, the spatial patterns penetrate each other, and the aesthetic relationship is almost ritualized, forming a clear flow of human movement lines. Under the orderly array of metal plates, the natural atmosphere and warm lights complement each other, and the comfortable and pleasant urban micro-vacation style comes to you. The image of an aquarium miniature in the painting echoes the quiet and deep space atmosphere. The virtual and the real are intertwined. It has a sense of layering that recreates space within the space - quietly reading the language of the body, allowing people to Immerse yourself calmly in the ocean of emotions.

“人对于温泉的热爱，或许有一小部分是源自婴儿时期被母体包裹的美好记忆，是某种自发追溯源泉的行为，在屏蔽喧嚣、褪去疲惫的享受中，找到某种精神代偿。”可以说空间场景模拟的，一面是人对原始洞穴栖居的集体印象，另一面则是逃离世俗纷扰的沉浸式想象。休闲卡座嵌入汤池造型之中，打破规整的几何秩序，于细微处铺设空间氛围，其工艺精细度可见一斑。

" People's love for hot springs, perhaps a small part of people's love for hot springs comes from the beautiful memory of being wrapped in the mother's body as a baby. It is some kind of spontaneous behavior of tracing back to the source and finding some kind of spiritual compensation in the enjoyment of blocking out the noise and fading away fatigue." It can be said that the space scene simulates, on the one hand, people's collective impression of primitive cave dwellings, and on the other hand, it is the immersive imagination of escaping from the chaos of the world. The leisure booths are embedded in the shape of the hot springs, breaking the regular geometric order and laying out the spatial atmosphere in every detail. The fineness of the craftsmanship is evident.

潮汐起伏，流水涨退，如一日时光周而复始。汐宴，集精致慢食、特色慢饮、休闲“第三空间”属性于一体，设计上以环形下沉式卡座为视觉中心，竹编异形天花与之呼应。环绕中心休闲区一圈，四周布设了星星点点的用餐区。朦胧之间，暖黄光影下，此间可飨美味、悠然惬意的氛围，引人入胜。

The tide rises and falls, the water rises and falls, just like the time of the day repeats itself over and over. Tide banquet integrates exquisite slow food, special slow drinks, and leisure "third space" attributes. The design uses an annular sunken booth as the visual center, and the bamboo special-shaped ceiling echoes it. Surrounding the central leisure area are scattered dining areas. In the haze, under the warm yellow light and shadow, you can enjoy delicious food and a leisurely and comfortable atmosphere, which is fascinating.

篝火、帐篷、树影、烛灯......流连于此间，层次错落，动线自由，山野露营的氛围感渐浓，一方宁静，一方热闹，彼此共融。在野奢与都市、动与静、开放与私密的对比中，一个放松身体的场域，一种唤起心流的境界，在此交汇。

Bonfires, tents, tree shadows, candle lights... lingering here, with scattered levels and free movement, the atmosphere of mountain camping is getting stronger. One side is quiet, the other side is lively, and they blend in with each other. In the contrast between wild luxury and urbanity, movement and stillness, openness and privacy, a field for relaxing the body and a state of arousing the flow of the heart intersect here.

偶尔，塑造一种新的差异，等同于抹平一道旧的基因，在消解异质的过程中焕新。极致的纯白，抹平了色彩的复杂性，精心控制着场景的造型语言，保证绝对简化的视觉一致性。不掺杂多余的结构，空间被分割为一个个立体的盒子，由线型灯带、通透壁灯描摹出整体轮廓。不同角度下的镜面折射，具有重构场景的抽象效果，以空间折叠的循环记忆，复现时间之上的无限意境。

Occasionally, creating a new difference is equivalent to smoothing out an old gene, rejuvenating it in the process of dissolving heterogeneity. The ultimate pure white smoothes out the complexity of color, carefully controls the modeling language of the scene, and ensures absolutely simplified visual consistency. Without adding unnecessary structures, the space is divided into three-dimensional boxes, and the overall outline is traced by linear light strips and transparent wall lamps. Mirror refraction at different angles has the abstract effect of reconstructing the scene and reproduces the infinite artistic conception above time with the cyclic memory of spatial folding.

空间的内外之观，不仅有美学的呓语、艺术的情景，还包括隐蔽于材质组合、色彩哲学、器物选型等方面的功能系统性，呼应着场景之间的辩证关系。

The internal and external views of the space include not only aesthetic rhymes and artistic scenes, but also the functional system hidden in material combination, color philosophy, utensil selection, etc., echoing the dialectical relationship between scenes.

“让商业空间更鲜活，这种鲜活不仅是场景氛围或是视觉美学，更是渗透于商业运维的长久活力。”浆果设计发现，汤泉润泽万物、温暖如初的属性，在消费者的感知里，这是对身、心、灵的无隙包裹，是对瞬时情绪的无限包容与接纳。

"Making commercial spaces more vivid is not only the scene atmosphere or visual aesthetics, but also the long-term vitality that permeates commercial operation and maintenance." Jingle Design found that the properties of hot springs that moisturize everything and remain as warm as ever have a profound influence on consumers. In perception, this is a seamless package for the body, mind and spirit, and an infinite tolerance and acceptance of momentary emotions.

因此，设计云之溪汤泉中心时，每一处场景的外延，都对应着对人的感官情绪的照拂，以现代解构手法，全新阐述东方汤泉文化的传承与创新。于是场景的情绪感染力，先于商业的理性逻辑触达了消费者，予人身心焕然、内外舒然的沉浸式体验。

Therefore, when designing Cloud Stream Hot Spring Center, the extension of each scene corresponds to the impact on people's sensory emotions. Modern deconstruction techniques are used newly elaborate on the inheritance and innovation of Oriental hot spring culture. Therefore, the emotional appeal of the scene reaches consumers before the rational logic of business, giving people an immersive experience that refreshes their body and mind and makes them feel comfortable both inside and outside.

项目名称 | 云之溪 Cloud Stream

项目地址 | 中国·沈阳

项目面积 | 9700㎡

完工时间 | 2022年11月

设计总监 | 周博、蔡雨洋 /Jingle Design浆果设计研究所

主案设计 | 刘海龙、张世勇、丁悦晗、马迪 /Jingle Design浆果设计研究所

品牌策划 | L&L Branding 黎利设计

项目统筹 | 曾凡龙 /Jingle Design浆果设计研究所

艺术陈设 | 刘中男、安欣 /Jingle Design浆果设计研究所

深化设计 | 曾凡龙、曹娜 /Jingle Design浆果设计研究所

绘图团队 | 赵亮、解仪龙、李文静、孙柱威、孔祥宇/Jingle Design浆果设计研究所

照明设计 | Jingle Design浆果设计研究所

家具设计 | Jingle Design浆果设计研究所

艺术顾问 | WWAT LAb 王品添

景观设计 | J+STUDIO

导视制作 | ngis标识能所

家具制作 | CHU YUN Furniture Manufacture楚韵

造型灯及装饰品制作 | Patrician Lighting品相灯饰

照明工程 | Siki Lighting石客照明

艺术涂料 | Italy Art Paint | JINASI 吉纳思(中国区总代）

主材供应 | 天宇建材、唐愫地毯

摄影公司 | TOPIA VISION图派

主要材料 | 木纹热转印、马赛克、鱼肚白石材、真空石、水泥艺术漆、高光防水漆、木饰面、夹丝玻璃、防滑砖、户外地板

Project Name | Cloud Stream

Project Location |  Shenyang, China

Project Area | 9,700 ㎡

Completion Date |  November 2022

Design Director |  Zhou Bo, Cai Yuyang / Jingle Design

Chief Designer | Liu Hailong, Zhang Shiyong, Ding Yuehan, Ma Di / Jingle Design

Brand Planning | L&L Branding

Project Coordinator | Zeng Fanlong / Jingle Design

Art Display | Liu Zhongnan, An Xin / Jingle Design

Detailed Design | Zeng Fanlong, Cao Na / Jingle Design

Drawing Team | Zhao Liang, Xie Yilong, Li Wenjing, Sun Zhuwei, Kong Xiangyu / Jingle Design

Lighting Design | Jingle Design

Furniture Design | Jingle Design

Art Consultant | Wang Pintian, WWAT Lab

Landscape Design | J+STUDIO

Signage Production | ngiS

Furniture Manufacture | CHU YUN Furniture Manufacture

Custom Lighting and Decor Items | Patrician Lighting

Lighting Engineering | Siki Lighting

Art Paint | Italy Art Paint | JINASI (General agent in China)

Main Materia Suppliers | Tianyu Building Materials、Tang’s Quality  Rugs

Photography | TOPIA VISION

Main Materials | wood grain heat transfer, mosaic, fish-belly white marble, engineered stone, cement art paint, high-gloss waterproof paint, wood veneer, wired glass, anti-slip tiles, outdoor flooring

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FOUNDER OFJINGLE DESIGN

周博

Zhou Bo

当代建筑空间设计师

浆果设计研究所创始人/设计总监

鲁迅美术学院客座讲师

Contemporary architectural space designer

Founder/Design Director, Jingle Design Institute

Guest lecturer, Luxun Academy of Fine Arts

只做一件事 [ 品牌迭代 ]

Only do one thing[Iterative Branding]

来自不同行业的商业实战经历与来自不同共创合作的商业逻辑

浆果设计研究所创始人周博，

凭借前瞻性的国际视野，打破传统思维认知边界，

突破性的战略思维，实现“破维”概念！

多领域渠道共享为项目赋能，实现方案真正落地！

挖掘核心竞争力，打造唯一性！不可替代性！

专注于真正的品牌迭代

且有能力、资源、渠道、经验将方案落地

Zhou Bo, founder of Jingle Design,brings businessexperience

and thinking from various industries.

With a forward-looking global vision, he breaks the boundaries of traditional thinking to achieve "Breakthrough Thinking".

Connecting multiple fields to drive project progress and

achieve the implementation of solutions.

Exploring core competency,

creating uniqueness and irreplaceability.

Focusing on "Iterative Branding",

implementing solutions effectively with abilities,

resources, channels and experience.

商务合作 Bussiness

媒体合作 Brand & PR

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