朱周设计|沁原羔羊火锅

发布时间:2025-12-29

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沁原羔羊火锅

Qinyuan Lamb Hotpot Restaurant‍

Chifeng|2025. Dec.

在大地之间,围炉而坐

Between the Land and the Hearth

沁原羔羊火锅餐厅的设计,源于对蒙古草原的想象,但并不止于地域意象的转译。我们并未试图复刻某种“蒙古风格”,而是从更本质的层面出发——土地、自然与食材本身。辽阔的草原、赤峰地区特有的红色山体,以及被时间反复打磨的大地色系,成为空间的情绪原点,也构成了整体设计的基础语汇。

The design of Qinyuan Lamb Hotpot Restaurant originates from an imagination of the Mongolian grasslands, yet it does not stop at a literal translation of regional imagery. Rather than reproducing a stereotypical “Mongolian style,” the project begins from a more fundamental point of reference: the land, nature, and the ingredient itself.  The vast grasslands, the red-hued mountains characteristic of Chifeng, and the earth tones shaped by time and wind form the emotional foundation of the space and define its core design language.

◉ 地域

Region

餐厅主打来自蒙古草原、自然饲养的羔羊,强调食材天然、品质纯粹,仅以清水涮煮即可呈现本味。这种对食材的自信,也成为空间设计的前提条件。因此,我们选择在空间上弱化张扬的表达,而通过光线、材质与尺度的控制,营造一种接近自然的用餐氛围,让人、食物与围炉之间的关系自然发生。

The restaurant specialises in naturally raised Mongolian lamb, emphasising purity, quality, and confidence in the ingredient—so much so that it requires nothing more than clear water to reveal its authentic flavour. This respect for the ingredient sets the premise for the spatial approach.Accordingly, the design deliberately refrains from expressive forms, instead shaping the space through light, materiality, and proportion, allowing the relationship between people, food, and the shared hearth to unfold naturally.

◉氛围

Atmosphere

室内以大地色系为主,材质温润而克制,光线被柔和地收纳在空间之中,如同日落时分的草原—— 安静、包裹,却富有层次。我们希望客人感受到的,并不是被刻意强调的主题,而是一种无需解释的舒适感,一种可以安心坐下、专注于用餐本身的状态。

The interior is grounded in an earth-toned palette. Materials are warm and restrained, while light is softly absorbed into the space—much like the grasslands at sunset: calm, enveloping, and quietly layered. What we aim to offer is not a themed experience, but a sense of effortless comfort—an atmosphere that requires no explanation, where guests can simply sit down and focus on dining.

◉真实

Authenticity

在空间规划上,设计并非从形式出发,而是基于对本地用餐习惯的长期观察。火锅依然是一种高度家庭化、社交化的饮食方式。基于国人对隐私感、安全感与家庭聚餐的重视,有意识地提高了包间与半包间的比例。

Spatial planning is driven not by form, but by long-term observation of local dining habits. Hotpot remains a deeply family-oriented and social way of eating. Responding to the regional emphasis on privacy, security, and family gatherings, the design intentionally increases the proportion of private and semi-private dining rooms.

一层以开放与半围合座位为主,满足更高流动性的日常用餐需求;二层则集中布置不同尺度的包间,承载家庭聚会、亲友宴请等更稳定的使用场景。

The ground floor accommodates more fluid, everyday dining through open and semi-enclosed seating. At the same time, the upper level concentrates on private rooms of varying sizes to support family meals and social gatherings.

在动线与隔断设计上,避免包间客人与公共区域的过度交叉,通过清晰而克制的流线组织,使进入包间的过程自然、不被打扰。隔断并非完全封闭,而是在私密性与整体氛围之间取得平衡,让空间既安心又保持连续与呼吸感。

Circulation and partitions are carefully calibrated to minimise overlap between private rooms and public areas. Precise yet restrained circulation allows guests to enter private spaces naturally and without disturbance. Partitions are not fully sealed but are balanced to maintain both privacy and spatial continuity—creating a dining environment that feels secure yet breathable.

包间比例的增加,并非为了形式上的“高端化”,而是对真实生活场景的回应——让家人围坐时更自在,让聚餐可更从容。

The increased proportion of private rooms is not a gesture toward formality or luxury, but a response to real life— allowing families to gather with ease, and conversations to unfold at a comfortable pace.

◉刻意

Deliberate

外立面设计来自清晰而理性的商业判断。餐厅位于一条火锅店林立的街道上,因此采用了醒目的白色体量,使其在夜晚也能迅速脱颖而出,在视觉饱和的环境中独树一帜。

The façade design is guided by clear commercial reasoning. Located on a street dense with competing hotpot brands, the restaurant adopts a large-scale luminous white volume to establish immediate visibility at night, standing apart from the visually saturated surroundings.

然而,步入餐厅内部,明亮的外观与宁静的大地色调内饰形成鲜明对比。这种刻意营造的对比——从外在的明亮到内在的宁静——增强了沉浸感,并将体验的焦点重新集中到用餐本身。

Upon entering, however, the bright exterior gives way to a calm, earth-toned interior. This deliberate contrast—from outward clarity to inward quiet—enhances immersion and refocuses the experience on the meal itself.

我们始终相信,一个好的用餐空间无需喧嚣张扬。在回应需求的同时,以克制、贴近自然的方式介入,空间会在热气升腾的那一刻,完成它真正的角色。让土地、食材,与围炉的人,成为最鲜活的主角。

We believe that a good dining space does not need to speak loudly. When design responds to real needs with restraint and closeness to nature, the space completes its role the moment steam rises from the pot. Here, the land, the ingredient, and the people gathered around the hearth become the true protagonists.

Client │

内蒙古赤峰市沁原羔羊火锅

Qinyuan Lamb Hot Pot, Chifeng City, Inner Mongolia

Address │

内蒙古自治区赤峰市松山区玉龙街道锦绣花园南门西50米

50 meters west of the south gate of Jinxiu Garden, Yulong Street, Songshan District, Chifeng City, Inner Mongolia Autonomous Region

Design Team │

创意总监|周光明

概念设计|何文婷

室内设计|洪宸玮、王旭栋、李玉玺、李长松

照明设计|朱彤云、盛浩然‍

软装设计|郭婷婷

Creative Director|Kuang Ming(Ray) Chou

Concept Design|Ting Ho

Interior Design|Garvin Hung,XudongWang,YuxiLi,ChangsongLi

Lighting Design|Vera Chu,Haoran Sheng

FF&EDesign|Tingting Guo

Copyright │

内容策划撰写|朱周设计 创意概念部

空间摄影|吴鉴泉

Content Planning and Writing |Vermilion Zhou

Photos|Jian Quan Wu

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