「爱在城南」| 销售中心 | 2017

Location: Chengdu, China

Project Year: 2017

Photographer: @HB

身为买房大军中的年轻一员，你是否也曾跟着父母看遍了城市里那些富丽堂皇的销售大厅，走进一间又一间奢华而富有高（年）级（代）感的样板间，虽然最后买到了房，却始终觉得并非年轻人所好？

我们作为与你有着共同诉求的年轻设计师，希望通过此次项目完成一个客群定位精准，高度迎合定位需求的地产销售中心设计。

As a young member of house-buying army, do you ever have to follow your parents to see those GORGEOUS sales center, walk into those LUXURY showroom, but end with no satisfaction about style even you’ve bought it?

As young designers with same demands as yours, we hope to make a sales center design which has precise targeting, and highly caters to targeting needs.

售楼部 项目信息

Project Information

Designer in Charge: Kelvin Guan & Colin Cai

Area: 648 sqm

Furniture Brand: HAY & AVARTE

Furniture Supplier: 凡德罗

LOFT样板间 项目信息

Project Information

Designer in Charge: Lorrie Luo& Colin Cai

Area: 65 sqm

Soft Deco Team：Resolute润舍纳图

“爱在城南”项目以新川、大源商务板块为中心，辐射20-35岁之间新兴的年轻人群。

他们热爱生活、敢于消费，爱玩、爱时尚潮流，追求新颖的生活。

“Southside With You” located in the center of Xinchuan and Dayuanarea in order to radiate young group ages between 25 to 35.

They love life, dare to consume, love play and fashion, and willing to pursue new life.

这样的年轻群体是挑剔的，他们对居住生活拥有全新的理解，需要个性化、差异化的体验。

因此，能够在钢筋混凝土的城市中找到家的温暖，设计与定位扮演着决定性的作用。

They are critical, have brand new understanding about living, and eager to have personalized and different experience.

Therefore, to find warm in modern city, design and targeting arethe key points.

建造过程（左右滑动查看更多）

差异化 Differentiation

在项目第一期房源迅速售罄后的很长一段时间里，我仍然时不时听到很多刚认识的朋友说起爱在城南销售中心的“不一样”，而售楼部便是公认最大的不同。

For a long time after sold-out of first phase, I still heard many new friends talking about the difference of Southside With You.

简单的钢结构，极少的柱体，大片落地玻璃是基础；

大、中、小多个BOX互相穿插，内部各具功能性；

室内大面积使用水泥、木质元素，制作形体装置，北欧设计品牌HAY及AVARTE作为家具选择，任何一处都看不到传统意义上的“高级感”。

但就如北欧家具设计本身，设计、质感、用材都经得住细看和推敲。

Simple steel structure, less pillars, and large French windows are base.

Many BOXes insert with each other, also have their interior function.

Use cement and wood elements in large area and make installation,and choose HAY and AVARTE as furniture brand. There is no traditional ADVANCED everywhere.

But as the Nordic furniture style, design, texture, and material can stand scrutiny.

而行至户外，售楼部与样板间建筑之间利用水景、梯田造景相连，对建筑和造景之间的比例、尺度进行整体的考量，将“体验感”作为设计出发点。

Walking outside, sales center connects showroomwithwaterscape and terrace landscape. We took overall consideration of the proportions and scales between buildings and landscaping, and took experience as starting point of design.

年轻化 Youth

随着互联网的发展，设计类资讯获取的便利，让我们的生活方式、理念正在发生惊人的变化。

没有触目惊心的大幅广告植入，不要尊贵的大理石地面，省去欧洲宫廷式的复杂形体。

打破传统和常规的禁锢，就是设计年轻化、国际化直接的体现。

With the development of Internet, the convenient acquire of design information makes the changes of our life style and sense.

No shocking ads, no noble marble floor, no complex form of European court.

Breaking tradition is always the direct embodiment of young and international design.

生活化Lifestyle

我们一直认为，家是情感交互联通的场所，而家的体验便是情感的承载。因此，此次项目样板间的设计分为LOFT、MUJI日式、北欧三种不同方向。

在目前一期开售的LOFT户型中，润舍纳图团队打造的软装设计，正是提供给年轻人群一种极致生活体验的示范。

We always think that home is the space of emotional interaction, and the home experience is the carrier of emotion. Therefore, there are three styles as LOFT, MUJI, and the Nordic for showroom design.

In LOFT house type, soft decoration is designed by Resolute Team which provides an absolute life experience for young group.

但家的魅力在于，不论你觉得这样的风格是过于简单，或是太过繁复都没关系。

只要带着从设计、美感出发的思考，愿意为更好的居住体验多一份用心，家会为你的生活提供更丰富的体验。

But the attraction of home is no matter what you think about this style is simple or complex.

As long as being starting with the thinking of design and aesthetic, being willing to care more about better living experience, home will certainly give you more.