「fm @Ufun Chengdu」| formyself| 2018

Project Information

Location: Chengdu, China

Project Year: 2018

Space Design: Kelvin管庆凯 | Colin蔡同斌 | KK康楚云

Area: 220 sqm

VI Design: 高兴品牌管理机构

Furniture supplier: 凡德罗

Photographer: @HB

「fm」, for myself。

是给自己，也是为你而来的礼物。

你我出走半生，为远行，更为归来。

fm group委托ARCHETYPE元太设计于成都悠方购物中心“再下一城”。

「fm」,  for myself.

It’s a gift for myself and also for you. We left half of our life for the journey and for coming back.

fm group commissioned ARCHETYPE Design to create a new store in Ufun Chengdu.

对于售卖女性产品或将女性定为消费人群的店铺，“女性化”始终是一个基础的设计方向。

丰富的色彩、圆润的造型及高光的材质，可以吸引来各年龄段的女性消费群体。

可是总想要颠覆刻板印象的元太，不准备这么做。

As a shop selling women products or mainly for women customers, “feminine”is always a basic design direction.

Rich color, fruity modelling, and highlighting materials could attract women customers of all ages.

But ARCHETYPE wants to reverse the stereotypes.

“Neutrality Aesthetic”是在设计伊始就提出的基调。

用中性、中立的审美来看待设计，会将空间修缮成为陈列的内容物和身处其中的人的良好载体，拥有不炫目的属性，又成为健康美好的“骨骼”基础。

我们希望「formyself」是“一个拥有无限可能性的空间”。

“Neutrality Aesthetic” is the keynote in the beginning of design.

To view design with neutral aesthetic, it will make space be a nice carrier for display contents and people inside. It has no glaring attribute, and also becomes healthy skeleton foundation.

基调已成，接着我们将“Gallery·展览”的概念植入设计。

除了售卖的衣服之外，装置、艺术展品、家具都是空间的主人。

石材的线条、褶皱象征布料的肌理，黄铜色衣杆穿针引线般贯穿整个空间。

Keynote settled, we bring “Gallery” concept into design.

Besides selling clothes, device, art exhibits, furniture are all the host of space.

The line and drape of stone symbolizes the texture of fabric, grassy garment lever goes throughout the space.

这样的「formyself」，便是我们理解的符合年轻女性，艺术、复古、先锋的独特个性表达。

Such a 「formyself」, it’s the unique individually expression that how we understand art, vintage, pioneer which suit for young women.