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ASOS| commercial design | 2021

Project Information

Location: Tianjin，China

Project Complete: Oct 2021

Space Design: ARCHETYPE Design Organization

Design in Charge: Louis 廖晋南

Space Design：

Jessie景煦巍| Vivid 范雪蕾

Lemon邓志伟| Asling 龙星羽

Area: 100 m²

Photographer:  形在空间摄影 Here Space | 贺川

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品牌

Brand

当面对一个富有温度的空间时，我们会感受到未知的兴奋；然而正是这种状态，为空间赋予了情感者的共鸣。将ASOS 的品牌内涵“温度”融入设计，运用“美术馆的展陈方式”为访客提供了一段探索空间的奇妙旅程。

ASOS作为最全面土耳其地毯的品牌有着自身独特的商业优势。品牌与空间的融合，展示与陈列的美感，聆听来访者与艺术的回响。

品牌形象的综合展示成为设计的核心目标。建筑与空间以开放性的恢宏格局作为主体,用极尽内敛的简洁作衬,使得产品脱颖而出。

空间各处均体现了以品牌为基础，产品为导向的特性，使品牌与空间交相呼应。

We will experience an unknown thrill when confronted with a place full of warmth; it is this condition that gives space the emotional resonance. The "warmth" of ASOS is included in the design, and the "display method of Art Museum" is employed to take guests on a fantastic voyage through space.

ASOS, being the most comprehensive brand of Turkish carpet, has a number of distinct business benefits that distinguish it from the competition. Brand and space integration, the aesthetics of display and presentation, listening to the echo of visitors and art.

The exhibition of a brand image in its entirety has emerged as the primary purpose of design. It is through the utilization of open and spectacular scale in architecture and space, combined with incredibly introverted simplicity in interior design, that the items stand out.

Every place of the store displays the traits of being brand-based and product-oriented, resulting in the brand being a part of the environment.

光感

Lighting & Sence

地毯行业正面临困境，照度无法体现产品。通过更好的照明系统，使空间中产品得到了突出，为到访者的观看赋予了更多的延续性与多样性。

将此空间赋予新的意义和主题，让展品突出的同时又留给其呼吸，将整个场域沁入简净智慧的气息。

The current carpet industry is experiencing challenges that the lighting does not reflect the products well enough. The items in the area are accentuated via the use of a better lighting system, providing visitors with more sense of continuity and variety.

Endow this place a fresh sense of purpose and theme, let the exhibits stand out and allow them to breathe, the whole show room is refreshed in the simplicity and elegance of nature.

秩序

Orderliness

沉浸式的展示空间，使得产品位于视觉叙事的核心位置。入口展台贯穿整个前厅，在背墙地毯的辉映下，更加极致内敛，台面恰好位于最佳视线，既是产品的展示台，也给空间带来非凡的仪式感。

我们运用顶面与立面一一对应的建筑手法,使得空间的秩序感更加强烈。让光影、材质、空间以其本真的属性显现,营造独特的感官体验，通过简约纯粹的手法表达，得到更多自由与释放。每个空间依据功用性的需求自成独立单元,为品牌形象与个性的碎片叠持。

在灯光的印染下，空间的温度感及包裹感更加强烈，营造一种温暖，轻松，有序的氛围空间。就这样，在缓和的气氛中，起身或坐下，消费或观赏都随心随意。

Because of the immersive display space, the product becomes the focal point of the visual narrative.The display case is located in the center of the front hall. It becomes even more reserved when the carpet on the back-wall is lit up by a bright light. The table top is directly in sight, which is ideal. It does more than just serve as a product display; it also infuses the space with a remarkable sense of ceremonial.

For the purpose of increasing the feeling of order in the space, we use the architectural method of symmetry on the ceiling and the wall. Expressing by a pure design techniques can allow the light, shadows, materials, and space for what they really are, create a new sensory experience, and get greater freedom and release.Each area running as a unit in accordance with its functional requirements, which is a superposition of the brand's image and its personality.

Under the influence of the light, the sensation of warmth and the wrapping of the space become greater, resulting in an environment that is comfortable, calm, and well-organized.In this manner, you may get up and sit down as you like, purchase whatever you want, and watch anything in a pleasant environment.

展陈

Exhibition

每一次柜体的展示都是来访者对生活的热爱，如同未知的秘密般，这一秒的认知会被下一秒的奇遇所打破。因此，人会保持着好奇心持续回忆，感知与想象，直到看到那一幅幅让人流连忘返的画卷。

有温度的生活，不仅仅是品牌内涵，也是设计者对空间的美好期许。潜光隐耀中，灯光作为纽带，让地毯成为银幕前的主角，述说每个地毯独有的故事。

Each exhibit case  represents the visitor's enthusiasm for life. The cognition of this second will be shattered by the adventure of the following second, just as a secret will be revealed by the discovery. Visitors will thus sustain their curiosity and continue to recollect, observe and fantasize until they come across the images that cause them unforgettable.

In addition to being a intension of the brand, the concept of temperature in everyday life is also the designer's lovely anticipation for the space.Using the light technique, the light is employed as a connecting link to make the carpet the protagonist in front of the screen to tell the tale that is unique to each carpet.

[  TO  BE  CONTINUED  ]

未   完   待   续

坐落于原天津英租界，原天津印字馆建于1886年，⻅证了百年历史的变迁。

天津九国租界示意图

ASOS艺术馆将在以艺术展览与历史文化相结合的方式，于原天津印字馆呈现。

原英租界维多利亚路(解放北路)向北看，图左为戈登堂，图右由近及远依次为瑞隆洋行、原英国驻津总领事馆、原天津印字馆

从左至右依次为，德璀琳(Detring Gustav von 1842-1913)，汉纳根Von Hanneken (1855-1925)，伊斯雷尔·爱泼斯坦(Israel Epstein，1915年4月20日-2005年5月26日)；及相关报刊。

工地现场记录

Located in Former Tianjin British Concession，former Tianjin Printing House built in 1886，has witnessedhistorical changes with its century-old history.

ASOS Art Museum will be presented in this place in a way that combines art exhibitions with history and culture.

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133 0819 4134

archetype@archetypedesign.cn

成都市武侯区太平寺西路3号附1368号E-two机库